I heard Lance Armstrong speak of the amazing success of the yellow LIVESTRONG bracelet at SapphireNow last week –over 50 million since they were introduced in 2004 (particularly striking since I was walking around asking why SAP itself cannot show more than a handful of sales of its own new products)
It is an inspiring story especially when you hear it against the backdrop of his cancel survival. I had first heard its story a few years from Doug Ulman, another cancer survivor, and CEO of the LiveStrong Foundation and along with Lance, a social media star on his own.
BTW, in the humility thread I like the fact that Lance in his Twitter description highlights he is “father of 5 amazing kids”. In his talk, he took time to describe a meeting with the Dalai Lama more than talk about his current Ironman passion.
The latter, of course, will help popularize the bracelet even more.
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