USA Today on how Sonos has adapted to changing home audio technology and buying patterns
“Three developments helped Sonos turn the corner, says MacFarlane.
•Reaching store shelves in Target gave Sonos access to a larger, female customer base. Before its Target launch in October, its customers had been primarily male.
•Developing an app that lets listeners control the music from anywhere via smartphones and tablets.
•The rise of online music services such as Pandora, Rhapsody, Rdio and Mog. Two-thirds of Sonos' customers use the services. Pandora, which is free, is the most popular, MacFarlane says.”
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