Last year, Google’s signature event took an hour to sell out. This morning, less than 5 minutes!
Next up, Can it top the swag at previous events?
From my book
"Google’s annual developer conference I/O usually has plenty of announcements.
In 2011 it was about Google’s streaming music, Chrome, and Android momentum. The real eye-popping watermark the conference keeps raising year after year is the swag that attendees qualify for, and then talk, tweet, and blog about:
Google I/O 2008 had one Keynote speech, and Android phones were a presentation, not a giveaway. For Google I/O 2009, every attendee received a “Google Ion” phone, which was a special edition HTC Magic running Android 1.5. [In 2010], every attendee received one of two Android phones, a Nexus One, or a Motorola DROID, before the conference even began. Then at the second day keynote, they were told they’d get a not-yet-released-to-the-public HTC Evo 4G as well
The 2011 event brought attendees a then-unreleased Samsung Galaxy Tab 10.1 Android tablet, a Verizon 4G/LTE mobile hotspot, a developer version of the LG Optimus 3D (a 3D glasses-free smartphone), and a Sony Ericsson Xperia Play smartphone.
For 5,000+ attendees that may seem like a big marketing expense, but given the influence and social reach of these attendees in the technology early-adopter market, it is often a wise investment."
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