Brilliantly colored and patterned socks have been spotted on entrepreneurs including Dick Costolo, Twitter’s chief executive (colorful stripes); Jim Breyer, an early Facebook investor at the venture capital firm Accel (red and purple); and Om Malik, the founder of GigaOmniMedia, a blog network (polka dots).
And they can be found on social networks like Path, Instagram and Twitter, where techies like to show off images of their natty ankles.
Lee Sylvia, a sock buyer at Sockshop and Shoe Company, which has stores in San Francisco and Santa Cruz, Calif., said that sales of wild socks were up, an observation echoed by other local sock specialists.
PS - the article missed Marc Benioff's rainbow socks
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