I went to pick up a sandwich for my son at Firehouse Subs and the manager proudly gave me a tour of the Coke Freestyle machine they introduced a few months ago. I have blogged about it a while ago, but it was good to get a tour
- Designed by the Italian design firm Pininfarina (its signature is at the bottom panel) which is better known for working with Ferrari, Maserati and Alfa Romeo among other automakers.
- We knelt down as he demoed the innovative nozzle (Radius which develops medical drug delivery devices helped develop the PurePour Micro-dosing technology used to pump, mix and meter fluids with a high degree of accuracy of more than 100 sparkling and still flavors) and the rinsing process after each drink is poured
- While kneeling I noticed a handicapped sign – thoughtfully the machine allows someone in a wheelchair to mix their own beverage
- He was raving about the wireless card which tells Coke about the specific flavors to be refilled and the equipment service Coke provides.
Not everyone is sold…there are Coke purists who will not drink from that fountain. Plastic bottle of Coke for them or they leave. I asked him if he had tried all the flavors and he went “fizzy drinks in moderation”. Not for his customers, though!
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