California-based Straw Hat Pizza had been considering a move to digital menu boards to liven up its presentation and possibly spur greater in-store sales. When its home state of Cali enacted legislation (later adopted nationwide) requiring restaurants to display nutritional information alongside each item on the menu board, management had the catalyst they needed to make this bold move.
The challenge then, was finding a management solution that allowed Straw Hat Pizza corporate to maintain control over branding elements, while allowing store owners to easily make changes to certain areas, such as posting a greeting for a birthday party. It also had to be powerful enough to incorporate video, as well as text and graphics.
Photo of signage at a Courtyard by Marriott hotel from Four Winds
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