Courtesy of John Hagel, saw this in The Atlantic
“Put a female computer scientist with female high school students who are told they can alter female identity paradigms through design and what you get is GirlApproved, an invention and design firm, which proposes to create new products, brands, and technologies. "We base our inventions on finding mass scale unfulfilled needs," explains Heidi Dangelmaier, founder and inventor, who developed GirlApproved Theory, "a fundamental shift in the way we think of design," which "introduces a balance that has been missing in our modern man-made world," she says. "We are now just launching the Theory after years of intensive research."”
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