That, in a demitasse, explains Nestle's remarkable patented crema-crankin' money machine--fast, tasty, idiotproof espresso under a generous layer of marketing froth to make the steep prices seem less daunting. How steep? At 55 for a 4-g capsule, Nespresso coffee works out to a nerve-jangling $62 per lb.
The result is that Nespresso now dominates the fastest-growing part of the global coffee industry: single-serving coffee made at home, whose worldwide sales are up an average of 28.6% a year, compared with 5.9% for drip.
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Photo Credit for Lattissima machine
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