“Autodesk Inc. spent almost 30 years selling engineering and design software to accumulate 12 million customers. It took a single iPhone app -- and less than two years -- to attract 7 million more.
Autodesk’s SketchBook application, which also works with the iPad and Android devices, has boosted the company’s user base and drawn new kinds of customers, Chief Executive Officer Carl Bass said today in an interview. The $1.99 product, released in September 2009, can create sketches and paintings on touch screens with a range of brushes, colors and layers.”
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