I had been to the Apple and the AT&T stores there and a few of Fritz Eichelberger’s regular tech socials here but during a recent visit to our local International Plaza I was impressed to see many more tech stores.
Hey, wasn’t brick and mortar was supposed to be dead by now? So I contacted Nina Mahoney, Marketing Director at the mall.
Here’s what she had to say
“Taubman Shopping Centers (owner/developer of International Plaza and Bay Street) have changed over the last decade to become more destinations for both shopping and entertainment.
People actually want to touch and feel the product which is so important for fashion and electronics! Any customer can order the various Apple items on-line, but they would rather see the new product now, experience it and feel the item, talk to the professionals and buy the hot product now.
People come with friends and family to enjoy our many experiential stores (Disney's newest prototype store, Apple, Bose, Sony Style, Destination Maternity, Fit 2 Run. Lush, Sephora, MAC, etc.) along with a wide choice of 16 full service restaurants. Many tell us they feel like they are on vacation while
shopping/dining at IP (shoppers call us IP)!
IP has a lobby lounge appeal with beautiful furniture throughout for shoppers to relax and catch up on emails if necessary. We've had mall-wide/parking lot wide wifi for over 5 years (free to Brighthouse Network customers); Starbucks and Yogurbella also have hot spots.
We also offer a highly interactive Children's Play Area that is also very educational. Families will travel past other shopping centers to bring their children to our play area.
We've hosted a number of Sharp touring events and a Sony Reader event; plus we were the first shopping center company (10 years and running) to create and sustain a weekly e-bulletin (e-blast) service for shopper who could customize which store offers they received.”
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