“The theme of this year’s show on ABC is “You’re Invited,” and the normally staid Academy has been working overtime to lift the veil on its big night. It’s live-streaming backstage moments on a newly revamped Web site, Oscar.go.com. A new app will feature footage from the Governors Ball, the Academy’s official, exclusive afterparty. Fans can submit questions for nominees to the Academy online; a few mothers of nominees — “mominees” — have even been corralled to post on Twitter.”
“The New Small”
Frenchy’s who rents out waverunners
Bamboo Express, our Chinese takeout place
Scott Galloway, our UPS franchisee
So, I enjoyed reading my friend Phil Simon’s new – his third - book. From Chapters 7 to 16 he profiles many small businesses from dentists to restaurants. The before and after chapters are more set up, definitions of technology sectors, business philosophy etc – needed but I would have enjoyed even more case studies.
I got to know Phil as fellow Wiley author – his second book was also with Wiley. This time around, he “thought small” and self-published with initial support from several friends and fans using Kickstarter – and got as much as he probably would have got as advance from a traditional publisher, without giving up 85% of royalties . He has a nice ecosystem of editors and other book resources and knows how to use social media effectively.
So, in many ways the book is about himself – an entrepreneur using increasingly ubiquitous and affordable technologies. As he says “the book’s voice is that of a small business owner (yours truly) addressing other small business owners who are curious about what they can do to increase revenue, reduce costs and attract and retain highly desirable employees”
February 28, 2011 in Industry Commentary | Permalink | Comments (0) | TrackBack (0)