“Content Mills”

“Over the past decade, Reese (of Demand Media) has quietly pioneered a new breed of media company, colloquially called a "content mill." Where traditional media companies rely on creative professionals to generate ideas aimed at loyal repeat readers, content mills are far more transient. They rely on crowd-sourced stories and search engine optimization, the art of gaming online search results to ensure one appears at the top, to rope in drive-by users looking for a quick hit of information—how to hang a door, say, or make sourdough starter. The pedigree of the source providing it is not important.”

BusinessWeek