Green Tires

Yokohama, a Japanese tiremaker, is promoting a tire made with oil from orange peel, a waste product from the production of orange juice. The company says its tires are among the greenest produced, with 80% of their ingredients derived from sources other than petroleum. They are only slightly more expensive than normal tires, costing about $20 extra for a set of four. Yokohama is aiming its tires at hybrid cars and efficient city cars like the Mini Cooper.

The Economist