“d3o was first introduced during the 2006 Winter Olympics in Turin, giving downhill skiers' millimeter-thin aerodynamic bodysuits a thin, flexible layer of protection. The protection comes d3o's ability to stiffens on impact as the molecules lock together--the harder the hit, the tighter the lock, with the molecules instantaneously return to their original state after impact.”
“Now, it can be found in 107 products made by 22 different companies, ranging from iPod cases to polo kneepads.”
Popular Science
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