“Though price is still the main factor determining the food that people buy, many are demanding to know more about its source. This is partly due to a series of recent food safety scandals, from major outbreaks of salmonella and E. coli to melamine showing up in baby formula and pet food.
Most manufacturers already use barcodes or RFID chips to track their products. But with the help of cheap cellphone and internet access it is becoming possible to collate data from remote locations around the world and make it available to the people who are actually going to eat the food.”
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