“But beneath the grass of Court 14 a series of hi-tech bunkers are practically throbbing with server towers, laptops and flatscreens, ready to collate, interpret and distribute endless data gathered from every match of the Wimbledon tournament.
These stats are collated and converted by the computers in the bunker into graphics for the broadcasters, information for the commentators and players and a real-time fix for all the tennis addicts around the world keeping an eye on Wimbledon via its website.
They will also drive tweets for the tournament's first official Twitter feed - for those who like their live match info in 140 character soundbites.
But it's the "Seer Android Beta" designed for G1 Android mobiles of which the technologists are most proud. Alan Flack describes it as "the app that can read your environment".
The idea is that G1 users who attend the tournament will be able to get extra information in text form on their handset about everything that is closest to them - such as where the nearest loos are and how long the queue is for strawberries.
It uses the phone's inbuilt GPS and digital compass to figure out exactly where the phone user is standing and where the handset camera is pointing. It then takes a video feed from the camera and superimposes the extra info on top of it. “
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