“The underlying idea, broadly called traceability, is in fashion in many food circles these days. Makers of bananas, chocolates and other foods are also using the Internet to create relationships between consumers and farmers, mimicking the once-close ties that were broken long ago by industrialized food manufacturing.
Its Find the Farmer Web site and special labels on the packages let buyers learn about and even contact the farmers who produced the wheat that went into their bag of flour.”
New York Times
Comments