"The eureka moment came when Green sat down with his friend James Psota,
a computer scientist at MIT. Psota felt he could design software that
would do for importing what Google has done for the Web: make search
smarter. In 2006, the duo founded Panjiva. Starting with the apparel
industry, they gathered data from more than 200 sources -- governments,
private certifiers, not-for-profits. Then they digitized, cleaned, and
collated that data to create detailed snapshots of more than 70,000
suppliers, each rated from 1 to 100, based on criteria such as the
supplier's environmental record and experience serving the U.S. market.
The company charges for database subscriptions and also sells reports
on individual suppliers."
Talk about helping find a needle in a haystack...
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