If all software vendors want to talk about these days is their "services" should not services firms be doing the same in reverse? Especially for applications with mass viral appeal?
appirio, which does plenty of salesforce and Google Apps systems integration projects, recently announced its Referral Management solutions leveraging Facebook APIs and salesforce functionality.
Its referral engine searches for and matches based on key words in profiles of friends of company's community - and is intended to be used for viral recruiting, marketing and sales.
appirio's philosophy - "Referrals from employees, customers, and partners are the highest quality, lowest cost source of new business and new talent and are a core benefit of participating in a social network."
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