"Custom
insoles have long been ordered and worn by elite athletes hoping to
cure an injury, or avoid one. eSoles now plans to bring that
customization the masses with an impressive piece of in-store
ingenuity. In just seconds, the eSole self-service kiosk will print out
a detailed analysis of your foot, allowing the retailer to offer two
choices of custom orthotic. A Lego-style modular insole is put together
in the store for $69.99, or a more traditional custom one is
manufactured by eSoles to your exact foot pattern and sent to you for
the bargain price of $249."
Popular Science
Photo: eSoles
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