Whenever I see a Tropicana Premium carton in Ireland or a Tropicana Twisters package in India, I marvel at the supply chain which facilitates that.
What's the big deal you may ask in our world of global logistics?
Well, we have 3 orange trees in our backyard and I can assure you the joy of a fresh squeezed glass of juice is the end result of a messy process of fertilizing the trees, harvesting the fruit with long fruit pickers and ladders (and stooping to pick up ones that fall and rot), washing, slicing, squeezing and disposing plenty of peel and seed. Not to mention keep the juice sanitary from risks like salmonella.
Now take that process and scale it - Florida is estimated to have 100 million citrus trees - and you can see the automation opportunities in the industry.
Start with the harvesting - a very labor intensive process. The Oxbo set of shakers and pickup equipment can work day and night and collect a million pounds of fruit a day, or the work of 120 laborers.
Then you get into the processing, and the steps that would humble most brewmasters - getting the aroma, the color and the taste just right, the flash pasteurization, the handling of all the by-products (including using the peel to create a form of ethanol)
Then there is the state of the art packaging and shipping via refrigerated rail cars and other containers.
Finally, there are plenty of sustainability initiatives in the industry - in the growing, processing and packaging steps.
Nothing like a glass of fresh Florida juice. But as you enjoy the juice around the world, enjoy it even more as you think of the technology along the way that make that possible.
"The vision to believe and invest in things unseen"
It includes "Dr. John Holdren as Assistant to the President for Science and Technology, Director of the White House Office of Science and Technology Policy, and Co-Chair of the President’s Council of Advisors on Science and Technology (PCAST). He also announced Dr. Harold Varmus and Dr. Eric Lander as the other co-chairs of PCAST, which the President-elect said he hopes will be “a vigorous external advisory council that will shape my thinking on the scientific aspects of my policy priorities.” Addtionally, he named Dr. Jane Lubchenco as his choice to lead the National Oceanic and Atmospheric Administration."
He previously announced Dr. Steven Chu as Secretary of Energy
December 20, 2008 in Industry Commentary | Permalink | Comments (0) | TrackBack (0)