"As of this fall, the outdoor clothing company has taken back 12,000
kilograms of clothing to be recycled. Some 47% of Patagonia's products
are recyclable today. And the goal is to boost that to 100% by 2010,
meaning everything from luggage to ski parkas will be both recyclable
and made from recycled materials. But experts inside and outside the
company say that to hit the new target, Patagonia has to overcome
daunting technical challenges."
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