"The world is made up of millions and millions of subcultures and as the diffusion of technology becomes more and prevalent across society, an emerging subculture is beginning to gain more and more power internationally: one that many people do not even realize they are a part of, and one that the hospitality industry needs to start catering to in order to increase profits. The subculture that I am referring to is the hyperconnected subculture.
The possibilities of using technology to cater to this group are endless.
"In hotels or restaurants [this technology can tell guests] that your room isn't ready or your table wasn't ready, but now it is. It [can be] sending special coupons or a location based service with concierge type functionality," says Connolly. "And especially now, you have people who are glued to these [gadgets] and are willing to ask questions of these devices to get answers."
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