"In US, T-Mobile has offered similar service for voice calls, piggy backing on other people’s broadband connections. AT&T which is going to be soon pushing a 3G version of iPhone will be a good candidate for offering similar boxes. Such a device helps them overcome coverage issues, and at the same time takes a load off their wireless backhaul network. More importantly, it makes it easy enough for them to sell a bundled service and take market share away from cable companies. When looked through that prism, now you understand why AT&T honchos are always talking about Wireless and why Cable Companies are ready to spend billions to go wireless."
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