Procter & Gamble, Kimberly-Clark, General Mills,Clorox and Del Monte - 5 CPG powerhouses are testing along with grocery chain, Kroger use of coupons on your cell phone. Users will download a mobile-marketing application from San Jose-based Cellfire Inc. to their cell phones, enabling coupons from the companies to be stored directly on their wireless devices.
Also Jupiter Research believes mobile coupons are about to become more mainstream beyond the early trails
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