WellPoint, the Indianapolis-based health insurer, has teamed up with Zagat, the publisher of rating guides on restaurants, hotels, and travel destinations worldwide, to judge and rate physicians. WellPoint allows its 35 million insured to post online reviews of their doctors. After visiting a physician, the patient can log on to the website of WellPoint and “grade” the healthcare provider on a 4-point scale, including availability, communication, office environment, and trustworthiness. Following a 10 patient-feedback, WellPoint compiles and analyzes the info and assigns a rating of the physician, or over-all score from 1 to 30.
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