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"New" does not mean "better" around world

Only 30 percent of Dutch working age adults believe that new products or services will improve their lives in the next six months, compared with 60 percent of United States consumers, and 80 percent in India and the United Arab Emirates, according to The Institute for Innovation & Information Productivity...

interesting implications for technology marketers and innovation project leaders

January 25, 2008 in Globalization and Technology |

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