USA Today on how technology vendors from Nintendo to Microsoft are waking up to the 50+ demographic
"Many 50-plus consumers "have been using personal
computers and Sony Walkmans since they were 20 or 25 years old," he
says. "They've spent years updating their cellphones, buying MP3
players, installing GPS navigators in their cars and shopping for the
latest gadgets."
Combine that tech history with this
demographic's colossal size (now more than 91 million) and its
trillions in spending power — and it adds up to a massive sales
opportunity for tech companies, most of which have not courted older
adults before."
See previous post on technology and aging populations.
"Embrace the Edge"
"Only yesterday, it seems, teenagers stayed in touch outside of school on the telephone or at the mall. Now they log in to a growing number of social networks. Until lately, derivatives and hedge funds were marginal players in the financial marketplace. Now they shape market movements on a daily basis. These examples make a fundamental lesson clear: Embrace your edges or fall quickly behind. Companies avoiding the edge will find their core markets and capabilities under attack from edge players who can deliver more value at lower cost."
a Businessweek column by John Hagel and John Seely Brown
December 17, 2007 in Industry Commentary | Permalink | Comments (0) | TrackBack (0)