Innovation in corporate and product names.
"Among the many things the Internet has added recently to contemporary life, there is this: Many grown-ups now sound like babbling toddlers when speaking about the digital world -- because many corporate names now have the ring of a collection of Dr. Seuss characters.
Friends tell friends about the hot new videos on Bebo and Joost, or Hulu and Revver. They buy movie tickets on Fandango, trade songs on Kazaa and find amusing news items on Fark. Zug is a comedy site, Yelp is a review site, Woozyfly a music-sharing site. Zune? Not a Web site at all, but rather a music player."
But before you think this is just for young companies, see the changes in names - 1,900 in the US in 2006 - even at large companies and the myriad reasons for doing so.
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