It started with a comment on my Deal Architect blog. From someone titled CEO of North Pole Inc. Bah humbug, I said. Somebody thinks he is Paul Giamatti.
I was about to delete as spam, but as I do when a comment seems at least somewhat plausible (or written by elves), I sent an email to the commenter.
If he responded....
...well, I''ll be...he did respond. And he has a blog!!
Dear Vinnie -
Happy Thanksgiving.
It is interesting that you ask about how many orders we are receiving online... actually less than 2% of my orders come in online. Another 1% or so come via email. The vast majority of requests are still delivered by mail or in person when I'm making mall visits. The overhead is amazing for processing these requests manually; however, I am a little bit of a traditionalist and I still enjoy receiving the old-fashioned written letter. Our projections show that we have another 6 to 8 years before the volumes become so high that we will have to require online submissions.
In terms of the blog, this is my 3rd season of blogging. We haven't really put any marketing dollars behind it. It has all been word-of-mouth driven. During the off-season, I averaged about 10
readers a day... but I only update my posts once a month. As we have entered into November the numbers have jumped to 250-275 readers each day. From the best I can tell, I have a "regular" reader base of about 1,500 in 67 countries representing 6 continents. Given that I serve a global consumer base of 100s of millions, not exactly the strongest online presence. But we are working on that... possibly acquiring our own domain name next year and putting some marketing dollars behind the site.
Hope you have a great Thanksgiving.
- Santa
Santa Claus
Chief Executive Officer
North Pole Inc.
www.clauschronicles.blogspot.com
BTW - Please read this friendly reminder in USA Today about sharing personal information even with Santa
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