"A disruptive startup does not necessarily need to make a better mousetrap - just one that's cheaper or more convenient. Expensr is a webtop application for managing personal finances and has a lot fewer features than you can find in Intuit's Quicken. But Expensr is easier to use - and free. Zipcar thinks it can convince you that you no longer need to own an automobile. How? It sprinkles its rental cars throughout urban neighborhoods with the densest populations and lets people book online and by the hour."
"Bloom Energy wants to short-circuit electric utilities by building a power plant in every home. Zink is trying to create a market for mobile printing, without the ink. Blinkx thinks it can become the Google of video. Virgin Charter, the newest wing of Richard Branson's empire, is helping to launch the air-taxi industry."
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