Mock it. Live and breathe it. You are either a fan or you call Twitter text pollution...
But what fascinated me was how rapidly something growing so fast (membership doubling every 3 weeks) was put together. "the company completed a working version of the software in only two weeks using Ruby on Rails...The hard part, he says, was "navigating the business aspects of the mobile industry. It took us months to get a short code and figure out how to play nice with all the major U.S. and international mobile carriers"
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