"Systems of Advantage"

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Karl Waldman

I'm glad to see people are starting to use RFID in a useful manner again. In a previous life I ran a project that used RFID tags to track razor blades in a store. The store was in Cambridge UK and I could read the data off a web page in my office in Cambridge MA. Using the data from the RFID readers we could tell in realtime
1. When the shelf had not been stocked
-- All of a sudden the supplier could tell when the retailer was not keeping up!
2. How to increase the profitability of the product mix
3. impact of promotions or other marketing events.
4. Buying (and theft) patterns

Our client lost interest when a bigger competitor announce a mandate on a slightly similar technology with a much lower value prop....

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