Technology Innovation and College Students

Yes, Virginia we have changed - just a tad.

Beloit College runs each year a list of  "the cultural touchstones that have shaped the lives of today’s first-year students."

It just released the list for the class of 2010. These teenagers grew up with one Germany and no Soviet Union.

Here are some of their technology "touchtones" :

-"Google" has always been a verb.

- Madden has always been a game, not a Superbowl-winning coach.

- They have rarely mailed anything using a stamp.

- LoJack transmitters have always been finding lost cars.

- They have always been able to watch wars and revolutions live on television.

- They grew up with virtual pets to feed, water, and play games with, lest they die.

- Bar codes have always been on everything, from library cards and snail mail to retail items.

Update: Just in time marketers have discovered college students as a rich tech consumer base according to NY Times

Yes, Virginia we have changed - just a tad.

Beloit College runs each year a list of  "the cultural touchstones that have shaped the lives of today’s first-year students."

It just released the list for the class of 2010. These teenagers grew up with one Germany and no Soviet Union.

Here are some of their technology "touchtones" :

-"Google" has always been a verb.

- Madden has always been a game, not a Superbowl-winning coach.

- They have rarely mailed anything using a stamp.

- LoJack transmitters have always been finding lost cars.

- They have always been able to watch wars and revolutions live on television.

- They grew up with virtual pets to feed, water, and play games with, lest they die.

- Bar codes have always been on everything, from library cards and snail mail to retail items.

Update: Just in time marketers have discovered college students as a rich tech consumer base according to NY Times