Social media will be significantly more prominent at the London Games – it has grown exponentially since Beijing 4 years ago. The Olympics will also benefit from social media learnings from the last two Super Bowls and other popular sporting events. And it will be massive in scale – it is anticipated 200 millions Olympics related tweets will be sent during the fortnight or so. NBC plans to upload Olympics news, polls and photos to Facebook, and BBC is planning to provide live streams of events on the social network.
But it will also be much more complicated for marketers. The International Olympic Committee (IOC) has several policy guidelines including “Provide the facts and take a journalistic approach to avoid violating restrictions.”
Beyond social media, Business Review Europe describes the debut of Near Field Communications at the Games. Panasonic, a Games sponsor, is making a hardware splash with the “largest audio-visual display ever. A mere:
California-based Straw Hat Pizza had been considering a move to digital menu boards to liven up its presentation and possibly spur greater in-store sales. When its home state of Cali enacted legislation (later adopted nationwide) requiring restaurants to display nutritional information alongside each item on the menu board, management had the catalyst they needed to make this bold move. The challenge then, was finding a management solution that allowed Straw Hat Pizza corporate to maintain control over branding elements, while allowing store owners to easily make changes to certain areas, such as posting a greeting for a birthday party. It also had to be powerful enough to incorporate video, as well as text and graphics.
"By this time next year theaters will be cluttered with 3D flicks. Movie
houses are hustling to install new digital projectors so they can boost
revenue by charging the higher ticket prices that 3D features command.
Film studios, which get about half of what theaters collect from
showing their productions, see larger dollar signs, too, from 3D. Among
the coming attractions: DreamWorks Animation's Monsters vs. Aliens and Avatar, a sci-fi flick from Titanic director James Cameron. Meantime, Walt Disney and DreamWorks have committed to making all their animated flicks in 3D, while Steven Spielberg and Lord of the Rings director Peter Jackson are collaborating on a 3D Tintin."
"Varah also argues that having to meet the CIA's requirements set a
higher standard for MotionDSP's algorithms. The algorithms leverage a
handful of patents from researchers at the University of Santa Cruz,
explains Nikola Bozinovic, the company's CTO.
The algorithms track motion through several frames of video to
determine which characteristics of the motion appear to be due to a
jerky camcorder. This motion is then subtracted from the scene when the
video is rendered."
"Now that the price for plasma and LCD monitors is falling, are you one
of the many hotel or restaurant operators who are shopping around for a
digital signage solution? Be it content, advertising solutions, or
digital signage platforms and displays, last week's very first Digital Signage Expo/East, held in Philadelphia, PA showcased the industry's top suppliers and products.."