Nice post by Jon Reed on video v text marketing even in B2B settings with pro and con points like “75% of executives watch videos and 50% share videos with their colleagues” and “video doesn’t always display properly on all devices”.
Jon, along with Dennis Howlett whose video blogging technique and technology I wrote about here, are clear pioneers in making video more mainstream in B2B settings. My only concern – vendors will continue to just focus on their products even in retina display settings!
“With a background in marine biology and two generations of New York’s Fulton Street fishmongers in his blood, the 30 year O’Hanlon thinks he’s found a better way to harvest fish in a more sustainable and environmentally friendly way. He pioneered the use of advanced submersible cage designs for deep water, and was the first to stock mutton snapper and cobia in open ocean cages. His nets are anchored to the ocean floor eight miles off the coast of Panama in the clear blue waters of the Caribbean Sea.
With open ocean cages, the need for regular inspections is crucial. If the netting is torn, or the cage breaks loose from its moorings, fish and gear could be lost. With some of the holding pens extending more than 150 feet deep into the ocean, it is not practical to use divers because of their limited bottom time at these depths. One technology being employed to aid the modern day aquafarmer is side scan sonar. High frequency sonar has the ability to produce detailed images of the cages, the mooring lines and anchors… Open Blue decided on the (Fishers) dual frequency SSS-100K/600K which would provide both long range scan capability as well as short range, high resolution pictures.
Another piece of technology being employed in the aquaculture industry is the underwater video system. Several fish farms in Norway are using inexpensive drop cameras like Fishers MC-1 mini camera to view the condition of nets and health of the fish. In Canada, the Dept. of Fisheries and Aquaculture (DFA) which is responsible for monitoring the industry, is using Fishers SeaOtter ROV, a remote controlled vehicle, to inspect the country’s aquafarms.
Every President and First Lady leave their imprint on the White House. Jackie Kennedy’s Restoration and the Nancy Reagan China stand out.
One of Obama’s imprints has been the introduction of a WH videographer. The public, edited version of the shoots shows up as West Wing Week on YouTube. As with anything political, there is always criticism of what is emphasized, and what ends up being used on the campaign trail, but as the first person to hold that job, Arun Chaudhary told the NYT:
“When people in 20 years see the work that I do, I hope they’ll have a greater understanding of what the president is like personally and what the presidency is like as an institution,” Mr. Chaudhary said. “I’m hoping these moments I’ve saved and put out will even have a richer and more historical flavor.”
For instance, the video he shot of Mr. Obama and Elena Kagan, making bad jokes right before he officially nominated her to the Supreme Court? “What if that had been L.B.J. and Thurgood Marshall?” Mr. Chaudhary said. “In 20 years, that will be amazing.”
Social media will be significantly more prominent at the London Games – it has grown exponentially since Beijing 4 years ago. The Olympics will also benefit from social media learnings from the last two Super Bowls and other popular sporting events. And it will be massive in scale – it is anticipated 200 millions Olympics related tweets will be sent during the fortnight or so. NBC plans to upload Olympics news, polls and photos to Facebook, and BBC is planning to provide live streams of events on the social network.
But it will also be much more complicated for marketers. The International Olympic Committee (IOC) has several policy guidelines including “Provide the facts and take a journalistic approach to avoid violating restrictions.”
Beyond social media, Business Review Europe describes the debut of Near Field Communications at the Games. Panasonic, a Games sponsor, is making a hardware splash with the “largest audio-visual display ever. A mere:
California-based Straw Hat Pizza had been considering a move to digital menu boards to liven up its presentation and possibly spur greater in-store sales. When its home state of Cali enacted legislation (later adopted nationwide) requiring restaurants to display nutritional information alongside each item on the menu board, management had the catalyst they needed to make this bold move. The challenge then, was finding a management solution that allowed Straw Hat Pizza corporate to maintain control over branding elements, while allowing store owners to easily make changes to certain areas, such as posting a greeting for a birthday party. It also had to be powerful enough to incorporate video, as well as text and graphics.
"By this time next year theaters will be cluttered with 3D flicks. Movie
houses are hustling to install new digital projectors so they can boost
revenue by charging the higher ticket prices that 3D features command.
Film studios, which get about half of what theaters collect from
showing their productions, see larger dollar signs, too, from 3D. Among
the coming attractions: DreamWorks Animation's Monsters vs. Aliens and Avatar, a sci-fi flick from Titanic director James Cameron. Meantime, Walt Disney and DreamWorks have committed to making all their animated flicks in 3D, while Steven Spielberg and Lord of the Rings director Peter Jackson are collaborating on a 3D Tintin."