It is a truism that the march of technology has killed Main Street media.
Well, the New Florence blog has chuckled at that comment for years now as it has benefited from my monthly trip to the magazine section at Barnes and Noble. Such a wide range of technologies covered across the publications. This summer for the book project, I interviewed the CEO of Burda, the German publishing house. He described how with business model and staffing changes many of his properties had survived the digital transition.
Larry Dignan of ZDNet was telling me how the iPad (and other tablets) has allowed several publications to be reinvented. The amazing color saturation, the interactive graphics, the embedded videos are all making the reading experience so much more enjoyable. Indeed, many of the graphs on New Florence these days come from my subscriptions on the iPad – the one above of Miami smoke art from Time, and below of the Hermes clock from a supplement in Wired.
So, I am tempted to sign up to NextIssue – it promises unlimited and archive access to 122 well known magazines for $ 14.99 a month. My only hesitation is it will make me think about cutting back those B&N trips.