YouTube is now the world’s third most popular online destination. Of the 3.2 billion people who have Internet access, more than 1 billion watch YouTube. It has more American viewers ages 18 to 49 just on mobile than any cable network. Revenue increased by an estimated $1 billion last year. (Google is coy about profits.) The site is available in 61 languages. It has a million advertisers.
And more than ever, YouTube is the ultimate destination for kids logging on to the Internet. It pretty much owns kids’ eyeballs at this point. One of its core demographics is 8 to 17 years old. According to a 2014 survey of 6,661 kids and their parents by youth researchers Smarty Pants, 66% of children ages 6 to 12 visit YouTube daily, including 72% of 6-to-8-year-olds. When Variety asked a bunch of teens to choose their favorite stars among 20 names, the top five were all from YouTube.
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