For all its clout, Product Hunt doesn’t have a lot of frills. It’s a website and e-mail newsletter that every day singles out 50 or so recently-introduced things Hoover, his team and a group of discerning volunteers decide are noteworthy. Readers “vote up” what they like, moving them higher on the site, where they get more attention. Startups are so hot in Silicon Valley that the industry needs a startup to curate them.
As readership’s grown, Product Hunt has become a virtual town square for tech’s cheerleaders, with people posting feedback about new products and startup founders like Groupon’s Mason answering questions about their latest inventions. Hoover has guarded who can comment, limiting the number to 8,000 thus far who were brought in through an invitation system. Mason says the biggest challenge for Product Hunt will be ensuring it’s not overrun by the Internet’s default to vitriol.