Software AG is a major and regular sponsor at the massive trade fair in Hanover that is CeBIT. They used their tasteful booth for a number of activities to celebrate CEO Karl-Heinz Streibich’s new book. They kindly invited me to be part of the celebration.
Some of the activities:
A panel with several executives and thought leaders profiled in the book. To me, it was a nice opportunity to meet many of these digital leaders I had interviewed by phone.
Exposure to two world leaders - Chancellor Angela Merkel and Prime Minister David Cameron
A giant cake to celebrate the book and a cocktail hour
Several media interviews – I did a video with Joe McKendrick of Forbes/ZDNet and with Carsten Knop of Frankfurter Allgemeine Zeitung.
Several hundred copies of the book distributed to the large audience CeBIT invites.
Very tastefully done.