Content providers are evaluating apps
But on the call Iger acknowledged such deals aren’t forever. Meanwhile, standalone subscription apps are already here, and we can be sure more are coming. HBO Now, which is owned by Time Warner, has the potential to build a very real audience without, say, Comcast or Verizon. The Disney-21st Century Fox-Comcast–owned Hulu serves up a suite of up-to-date shows. The content is what consumers want—and, as Iger points out, we all want the best user experience. If apps can serve our needs better, then apps seem to be what we want. Traditional TV might not go away, but media giants can’t depend on the old ways alone.
and the new Apple TV brings an app store
At the media event, the company also introduced a Siri-enabled remote with touch sensitive capabilities that will expand the platform’s gaming potential.
“We believe the future of TV is apps,” said Apple CEO Tim Cook.
Apple said games like “Galaxy on Fire” and Walt Disney Co.’s new Star Wars game, “Disney Infinity,” would come to Apple TV. Popular real estate sites like AirBnB and Zillow also are developing apps that would allow big-screen house hunting.