When Twitter streams its first N.F.L. game on Sept. 15, it will get to assess whether its vigorous pursuit will pay off — and whether live streaming can viably be a linchpin of its future.
For Twitter, the bet on live streaming is crucial to turning itself into a mainstream internet destination after other efforts have failed. Live streaming could finally broaden Twitter’s appeal, attracting an even wider audience. And perhaps more important, live events would be another way to sell video ads. If streaming football or basketball games on Twitter’s mobile apps and on desktop computers, along with other platforms, draws viewers, the company could sell more video ads, which typically command a premium.
To mirror the Rio Olympics, you may have noticed interactive doodles for the last 16 days on the Google home page. And you could download those games in the Google Play and Apple iOS stores. In some ways more fun, and lots less controversial than the Rio events or all the political games
In its quest to shave off fractions of a second at the Rio Games, the U.S. women’s team pursuit squad is riding equipment with a radical innovation: an inverted bike. All the parts that transfer power from your legs to your wheels—the ring, chain and rear cog—are on the left side. Nearly every other bike on the planet carries them on the right.
The idea for the flipped bike came after the 2012 Olympics, where the U.S. women advanced to the medal round after beating Australia by just 0.083 seconds. For the Americans, that was too close for comfort. Working with Felt, an American manufacturer, they dusted off an idea that a few people had toyed with in the 1960s and 70s and quickly discarded.
I have seen NBC videos from every angle of Usain Bolt’s 9.81 second 100 meter dash at the Rio Olympics. So, not surprising there are equally fascinating photos including the one where Bolt smiles at the camera on his way and this New York Times panoramic photo – click on that to expand and explore just about every second of the race.
Michael Phelps and other athletes have been showing off round welts at the Rio Olympics. Does “cupping” work? Vox explores
It could be that cupping brings more blood to an area and this promotes healing. But that’s just a guess. Some say it helps relieve stress in the muscles by pulling them upward. Overall, "larger well-designed trials are needed to validate the therapeutic efficacy of cupping therapy," the 2015 review reads.
This is the space where a lot of fad health trends thrive: There’s no good data to prove cupping helps, but, likewise, there isn’t data to disprove it either. And meanwhile, you have celebrity endorsements to propel the fad forward.
From hundreds of riders on horseback dramatically galloping into the stadium to the thunderous beats performed meticulously by 2,008 tightly ranked drummers, host cities pull out all the stops to set the right tone for the Olympic Games.
The opening ceremony provides host cities the opportunity to put their culture and history on the world stage and these ceremonies have only grown more exorbitant over the years. This is Quartz’s guide to the top five ceremonies in modern Olympic history.
It’s Rio’s turn tonight…one of the five was the one in Sydney in 2000
Pitsiladis considered these forecasts to be overly conservative. He started his Sub2 Project in late 2014 with i website, fund-raising and the recruitment of scientists. He believed his goal could be achieved by the end of 2019 — years earlier than commonly thought possible
.His consortium of scientists would use the latest knowledge — and develop culling-edge approaches — in nutrition, biomechanics, genetics, running efficiency, training, race strategy and sports medicine to deliver a sub-two-hour marathon. Incremental gains here and there, the scientists believed, could add up to a startling accomplishment. And perhaps new technology and knowledge would emerge for broader benefits, as when man raced toward the moon.
The Sub2 experts would use data to confront habit, tradition, consensus. They would tailor training programs to individuals, employing science to help runners from Ethiopia and Kenya and elsewhere who had had fantastic performances using little science.
Every century has 9 days where the day and month are square roots of the year – and they can be celebrated anywhere irrespective of whether your preference is writing day or month first.
But this year also coincides with something only a part of the world enjoys – it is Opening Day for US Major League Baseball. The sport continues to adopt technology in all aspects.
USA Today writes about Trackman, the pitch-tracking radar technology employed by MLB’s Statcast. “Before, you idolized guys because they throw like you, or you like the way they pitch, but now you can actually find guys that you think you kind of relate to — arm-angle wise and whatnot — and try to recreate pitches that they’ve mastered. There’s just more understanding of how to throw it, where I need to throw it in my delivery, where I need to throw it in my motion, and how the hitter needs to perceive it so it’s effective.”
Sporttechie writes about Smart Bat which houses “a sensor in a 3x3cm cavity found in the base of the bat, and will be easily removable for charging. With this development, Trout and his team will be able to reflect post-game on his bat speed, time-to-impact, hand speed and attack angle through a 3D swing visualization and various stats (see some below)
With golf club head speeds well into triple digits, aerodynamics is a discipline Callaway has studied for years. For its latest driver, the XR16, the company sought a fresh approach to moving through the air. So they called Boeing, which knows aerodynamics pretty well and surely counts a few golfers among its legions.
"The objective," says Evan Gibbs, Callaway's research and development chief, "was to have Boeing come in and critique Callaway's analytical methods and results, assess our baseline aerodynamic performance to date, evaluate different flow tripping options, and ultimately provide some guidelines for a new design feature on the crown of our upcoming XR16 driver."