Launched two months ago by a Nashville-based startup of the same name, Crystal knows the email style and preferences of just about everyone in the English-speaking professional world. It knows that Ammirati prefers short, blunt language and that I like sarcasm. If you’ve ever written anything on the Internet, Crystal probably knows how you like to correspond too. By analyzing data from publicly available sources like social media and private peer reviews on its own site, Crystal categorizes professionals into 64 personality types and extrapolates their work and communication styles from there.
Every enterprise vendor talks about making their UX more attractive, especially to Millennial workers.
At HCM World this week in Washington, DC I was pleased to see how Oracle has been leveraging social networks, personal health trackers and other consumer technologies to “digitally transform” the talent management life cycle – in the location, engagement, retention and education of talent.
In a keynote, Chris Leone, Senior Vice President of Development for HCM and in breakouts with analysts, Gretchen Alarcon, in charge of HCM Strategy and Mark Bennett who focuses on Collaboration technologies at Oracle provided details.
They include “work/life” apps focused on reputation management – which provides a clearer picture of how a candidate or employee is viewed by peers and the communities he / she works across enhancing the “social” glimpses LinkedIn and other networks provide.
Another focuses on wellness and competition with peers, leveraging growing “quantified self” data that FitBit, Apple Watch and other personal technology is generating.
More are coming in the “work/life” category including one on “My career development” which allows employees to benchmark themselves against career paths and even their fit for roles in other parts of their enterprises.
Oracle Learning Cloud, highlighted at the event, sources content from both internal and external sources, including YouTube and Massive Open Online Courses (MooCs) and personalizes recommendations.
When I asked Gretchen the risk of leveraging technologies also available to competitors, she pointed out few could match the role of Oracle’s technology infrastructure. That includes its global network of cloud data centers and its investments to support transcoding and bit-rate adaptive video streams which remove latency issues as users publish and consume whether they are on slow 3g cellular or speedier WiFi networks.
The “consumery” vibe for the event was introduced and constantly reinforced by the host, Oracle’s Cara Capretta. She goaded the audience to tweet and had a couple of artists capture the key themes on the “social listening wall” that she projected early and often throughout the event.
When Cornell arrivedat Target’s headquarters in Minneapolis, he was installed in the newly redone CEO’s corner suite on the 26th floor. Almost immediately he insisted he be moved to a smaller office down the hall that is only steps away from the company’s global data nerve center.
That’s the company’s mission-control-style monitoring room, which it calls “guest central.” There a team of 10 staffers scrutinizes live feeds from social media sites such as Pinterest, Facebook, and Twitter, along with television stations, on nine large TV screens high on the wall. They watch intently and use software to aggregate data to gauge by-the-second reactions to a product launch or news announcement or to respond quickly to, say, a customer fulminating on Twitter.
The social command center existed before Cornell became CEO. But he has beefed up its capabilities, and he’s looking for creative ways to use the data. He drops in every morning and insists on two updates a day.
Analytics have long been a central part of Cornell’s approach. When he headed Sam’s Club, the $55-billion-a-year Wal-Mart division, from 2009 to 2012, he improved the unit’s customer-insights system, according to Maggie Nation, a marketing executive at Sam’s under Cornell. The effort yielded such good results that Wal-Mart had all of its insights teams report directly to Cornell.
My friend David Terrar is hosting what is shaping up to be a star-studded event on social collaboration and digital technologies at the British Academy for the Humanities and Social Sciences in London on November 26. Confirmed speakers are Mara Tolja of Deutsche Bank Celine Schillinger of Sanofi Pasteur, Bonnie Cheuk of Euroclear and Luis Garza of CEMEX among others.
He’s also planning an “unconference” on 27th. If you are anywhere near London those days, this should be on your agenda. It’s Thanksgiving weekend and we are expecting visitors, otherwise I would fly there. The Academy at the corner of St. James’ Park is a great setting.
Years before other novelists joined Twitter and Facebook, Mr. Coelho was reaching out to fans on MySpace and, later, putting short videos on YouTube. He has accounts on Instagram,Tumblr, Vimeo, Google+ and Pinterest. He often posts during high-traffic intervals in the U.S. to reach the most readers. Since 2012, he has more than tripled the number of @paulocoelho followers on Twitter. He doesn't follow many people back—those he does include Jeremy Piven, Jessica Simpson and Deepak Chopra.
He speaks and writes in Portuguese, English and French and posts in Spanish through a translator. He also keeps up a presence on Russian and Chinese social media.
“The new tool will help Instagram reposition itself as a communication platform and not just a place to log pretty pictures. Like the other big social networks, it’s now competing for people’s attention with a slew of popular messaging apps that have grown quickly in 2013. Users of Snapchat, which famously boasts photos that disappears in ten seconds or less, now receive 400 million photos and videos each day. WhatsApp, a popular texting client now has 350 million monthly users, more than double Instagram’s 150 million. Another chat app, Kik, announced Thursday that it has 100 million registered users, an increase of 70 million from a year ago.
These chat apps have already undermined cell phone carriers’ traditional SMS text messaging, which declined for the first time ever in 2012. Now the big social networks see them as a threat too. A generation of teenagers who have grown up in the era of Facebook don’t necessarily want to broadcast all their photos and messages to everyone they know. The world’s largest social network has acknowledged that usage among its youngest members is declining. Newer apps easily allow users to tailor who sees what, and for how long.”
Cooking Light describes a diet which leverages calorie tracking apps, exercise apps, social groups and other ingredients.
The sample of dieters in this group was diverse: “a mother of new twin babies; a 39-year-old type 1 diabetic man; a self-proclaimed queen of yo-yo dieting; a neurology nurse who works in a stressful, junk-food-fueled environment; a marketer who had already lost 18 pounds and wanted to keep it off; and a mother of young girls who wanted to increase her exercise regimen despite having zero me time (for her, weight loss would be a secondary benefit).”
Nice radio interview here with Editor Scott Mowbray on the diet by Kitchen Chat host Margaret McSweeney.
Many of the participants claim to have lost 20 pounds so there may be some new wrinkles here to consider for your New Year’s Resolution.
“From a light-filled, five-story atrium -- complete with an indoor tree -- to freestanding bathtubs and recycled timber desks in rooms, nearly every angle of the 1888 provides a photo opp for Instagrammers.
Taking inspiration from the year 1888 -- when Kodak patented its first box and roll cameras -- the hotel has embraced the popularity of the photo-sharing app, with two screens in reception displaying a constantly updated feed of images guests have uploaded to Instagram using the #1888hotel hashtag.
The hotel features a dedicated "selfie space," where guests can pose for photos behind a gilt-edged frame.
Insta-walk maps are available from reception, taking guests to Instagrammable sights such as the Pyrmont Bridge, Darling Harbour and Chinese Gardens.
Instagram users with more than 10,000 followers are rewarded with a free night’s stay, while each month the guest who has snapped the best Instagram picture during their visit also gets a free night’s accommodation.”
“The short film used an FBI-trained sketch artist to draw women first based on their own self-perception and then based on that of a stranger. The stranger's descriptions were regularly more stereotypically attractive and similar to what the subjects actually looked like — hammering in Dove's point that women are often overly critical of their appearances and don't see their true beauty.”
“…the video first launched in four key markets: the U.S., Canada, Brazil, and Australia. It was then rolled out abroad, and uploaded in 25 languages and seen in 110 countries.
"The brand partnered with YouTube and Unruly to facilitate the distribution and seeding strategy," Machado said. "PR served as a key channel, generating initial placements with media such as the Today Show, Mashable, Huffington Post and Channel 7 Morning Show in Australia. The film was distributed to top media around the world and was quickly shared by women, men, media and even other brands."
This lead to 4 billion PR and blogger media impressions and counting.”