My friend David Terrar is hosting what is shaping up to be a star-studded event on social collaboration and digital technologies at the British Academy for the Humanities and Social Sciences in London on November 26. Confirmed speakers are Mara Tolja of Deutsche Bank Celine Schillinger of Sanofi Pasteur, Bonnie Cheuk of Euroclear and Luis Garza of CEMEX among others.
He’s also planning an “unconference” on 27th. If you are anywhere near London those days, this should be on your agenda. It’s Thanksgiving weekend and we are expecting visitors, otherwise I would fly there. The Academy at the corner of St. James’ Park is a great setting.
Years before other novelists joined Twitter and Facebook, Mr. Coelho was reaching out to fans on MySpace and, later, putting short videos on YouTube. He has accounts on Instagram,Tumblr, Vimeo, Google+ and Pinterest. He often posts during high-traffic intervals in the U.S. to reach the most readers. Since 2012, he has more than tripled the number of @paulocoelho followers on Twitter. He doesn't follow many people back—those he does include Jeremy Piven, Jessica Simpson and Deepak Chopra.
He speaks and writes in Portuguese, English and French and posts in Spanish through a translator. He also keeps up a presence on Russian and Chinese social media.
“The new tool will help Instagram reposition itself as a communication platform and not just a place to log pretty pictures. Like the other big social networks, it’s now competing for people’s attention with a slew of popular messaging apps that have grown quickly in 2013. Users of Snapchat, which famously boasts photos that disappears in ten seconds or less, now receive 400 million photos and videos each day. WhatsApp, a popular texting client now has 350 million monthly users, more than double Instagram’s 150 million. Another chat app, Kik, announced Thursday that it has 100 million registered users, an increase of 70 million from a year ago.
These chat apps have already undermined cell phone carriers’ traditional SMS text messaging, which declined for the first time ever in 2012. Now the big social networks see them as a threat too. A generation of teenagers who have grown up in the era of Facebook don’t necessarily want to broadcast all their photos and messages to everyone they know. The world’s largest social network has acknowledged that usage among its youngest members is declining. Newer apps easily allow users to tailor who sees what, and for how long.”
Cooking Light describes a diet which leverages calorie tracking apps, exercise apps, social groups and other ingredients.
The sample of dieters in this group was diverse: “a mother of new twin babies; a 39-year-old type 1 diabetic man; a self-proclaimed queen of yo-yo dieting; a neurology nurse who works in a stressful, junk-food-fueled environment; a marketer who had already lost 18 pounds and wanted to keep it off; and a mother of young girls who wanted to increase her exercise regimen despite having zero me time (for her, weight loss would be a secondary benefit).”
Nice radio interview here with Editor Scott Mowbray on the diet by Kitchen Chat host Margaret McSweeney.
Many of the participants claim to have lost 20 pounds so there may be some new wrinkles here to consider for your New Year’s Resolution.
“From a light-filled, five-story atrium -- complete with an indoor tree -- to freestanding bathtubs and recycled timber desks in rooms, nearly every angle of the 1888 provides a photo opp for Instagrammers.
Taking inspiration from the year 1888 -- when Kodak patented its first box and roll cameras -- the hotel has embraced the popularity of the photo-sharing app, with two screens in reception displaying a constantly updated feed of images guests have uploaded to Instagram using the #1888hotel hashtag.
The hotel features a dedicated "selfie space," where guests can pose for photos behind a gilt-edged frame.
Insta-walk maps are available from reception, taking guests to Instagrammable sights such as the Pyrmont Bridge, Darling Harbour and Chinese Gardens.
Instagram users with more than 10,000 followers are rewarded with a free night’s stay, while each month the guest who has snapped the best Instagram picture during their visit also gets a free night’s accommodation.”
“The short film used an FBI-trained sketch artist to draw women first based on their own self-perception and then based on that of a stranger. The stranger's descriptions were regularly more stereotypically attractive and similar to what the subjects actually looked like — hammering in Dove's point that women are often overly critical of their appearances and don't see their true beauty.”
“…the video first launched in four key markets: the U.S., Canada, Brazil, and Australia. It was then rolled out abroad, and uploaded in 25 languages and seen in 110 countries.
"The brand partnered with YouTube and Unruly to facilitate the distribution and seeding strategy," Machado said. "PR served as a key channel, generating initial placements with media such as the Today Show, Mashable, Huffington Post and Channel 7 Morning Show in Australia. The film was distributed to top media around the world and was quickly shared by women, men, media and even other brands."
This lead to 4 billion PR and blogger media impressions and counting.”
The first “Twitter experience hotel” (a k a Sol Wave House) was introduced this summer in Majorca, Spain, where guests can ping requests to a “Twitter concierge” using hashtags like #fillmyfridge; flirt from poolside Bali beds by tweeting numbers printed atop the beds, like “How’s it going #balibed10?”; and sip cocktails while checking their smartphones for a live feed of virtual conversations bubbling up from every corner of the hotel.
Close to 400 billion tweets have since gone out worldwide since the first ones sent by the founders on March 21, 2006.
While folks celebrate its successful IPO, to me Twitter is an icon of how technology can scale dramatically and rapidly. In college microeconomic courses, economies of scale are associated with large, established enterprises with massive volumes. Twitter has broken that barrier.
In few short years, Twitter has cataloged/stoked/informed us about all kinds of breaking stories. It has allowed Katy Perry to create a club of 47 million followers. It has given companies a chance to move their customer monitoring and service to warp speed at minimal incremental cost (those that choose to)
All this by fewer than 2,500 Twitter employees supporting over half a billion registered users. Pretty impressive.
“"Since its near-insolvency in 2003, Lego has transformed itself into an innovation machine. The majority of its revenue still comes from refining classic Lego lines such as City and Star Wars, licensing more recent mega-hits such as Lord of the Rings, and inventing themes such as Lego Friends for the girls' toy market. Launched in early 2012, Friends was backed by years of research and a $40 million marketing campaign. That year, the company went on to sell twice as much of the Friends line as originally forecast. Legocontinues to experiment with new offerings. Through its partnership with Chicago architect Adam Reed Tucker, it developed its Architecture line -- eproductions of iconic buildings rendered in Lego. The iPhone game Life of George, introduced in 2011, is a mash-up of digital and physical Lego play.
Then there is Cuusoo, just one of the company's many adventures in crowdsourcing ideas. Launched in Japan in 2008 and globally in April 2011, Cuusoo invites users to submit -- and vote for -- ideas for new Lego sets. If a design wins 10,000 votes, Lego reviews it for possible production; if the design is developed and launched, its creators get a one per cent cut of the product's total net sales. In 2011, a Cuusoo concept for a Legoset based on online game Minecraft racked up 10,000 votes in just 48 hours, an outpouring of support that compelled Lego to announce that it would produce the set. Six months later (one-third of the usual development time), Lego Minecraft Micro World hit the market. With Cuusoo, Lego moved from tapping the wisdom of a few elite cliques to sourcing the talents of massive crowds.”