Fascinating interview with Ari Emanuel and Patrick Whitesell, co-CEOs of the talent agency, William Morris
Endeavor which shows the continuing power of creative talent and content even as digital media takes many twists and turns.
"All this disruption to distribution is good for us, because
content matters more, and therefore as agents we have more power.
We define content very broadly. Representing chefs,
designers, makeup artists--it's all important. How do you think about their
business in multiple distribution platforms? Do you need Vogue? Could you have
a makeup artist and a fashion person and a thing that's taking care of the
technology to create opportunity for clients in a different way? That's the kind
of thing we think about all day.
You're defining
Hollywood as the movie business! We sit in the entertainment business,
and that goes from Chill and Uber all the way up to the movies.
When everyone has Internet-connected televisions, it's gonna
be the Wild, Wild West. Is there going to be a Coke app then? Is Coke gonna
then have some of its own original stuff? Will they buy that stuff? Music? Will
Coke come to us? Will they do it themselves? Will there be a Rihanna channel,
like there is right now? That's why we've created the Audience [a
social media management firm]. How is all of this going to be discovered?
Platforms like Path, which we're an investor in, and Facebook, Google+, and
Tumblr enable discovery through social. But we are not going to pick a horse
right now. We want to see how it evolves. The great thing is that the
"dying" business, this traditional business that we're all in? It's
pretty fxxxin' good"

Infor-Art
Every visit I make to an Infor faciility - as in the NY HQ earlier this year - or event - as in Inforum this week, I am blown away by the aesthetics in every aspect of its operations. The excellent taste of CEO Charles Phillips and creativity of executives like Chip Coyle and Marc Scibelli and the imprint of the captive agency, Hook and Loop is pervasive:
The NY HQ - the stunning lobby
The Innovation Hub at Inforum - the white couches spread around the event provided a nice contrast to the Infor logo reds
The growing ads at major airports
The User Experience of the software
The broader role of Hook and Loop, the captive agency
Photo Credits: Infor
April 27, 2013 in Creativity in Product Design, Industry Commentary | Permalink | Comments (0) | TrackBack (0)