Nice McKinsey interview with Lorraine Twohill, Google’s senior vice president of global marketing
“The way I think about marketing—and the way I tend to talk to my team about it—is “knowing the user, knowing the magic, and connecting the two.” Knowing the user means understanding who your consumers are, who your customers are. Not just knowing who they are, but what they need, what are their deep insights, and understanding how we can help them. Knowing the magic means knowing what’s in the hearts and minds of your engineers and your product managers, and what they’re building. Connecting the two means bringing the magic built by engineers to the world in a way that is relevant, meaningful, and compelling to the everyday consumer. So we create something that the world will be excited about.”
“A ridiculously tricked-out Boeing 747-8, whose interior was refurbished by Washington-based Greenpoint Technologies, has just been delivered to an unidentified private owner. According to the Robb Report, it’s the first Boeing 747-8 (which is Boeing’s largest passenger jet) to receive Greenpoint’s VIP treatment. And it is stunningly luxurious.”
“Daytona Rising is a $400 million reimagining of an American icon – Daytona International Speedway.
Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch.
At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.
The project officially broke ground in early July, 2013 and is expected to be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.”
More than a decade after Polaroid ceased production of its iconic shoot-and-print cameras, Prynt is bringing the technology into the 21st century, enabling a smartphone to print photos onto sheets of paper within 30 seconds.
Pleased to see that Monty Hamilton and Rural Sourcing Inc which I profiled in The New Polymath in 2009 and recently in SAP Nation is part of the BBC program Bringing Business Back
Watch it live today at 330 pm est or Saturday, February 14th @ 12:30 am, 6:30 am & 12:30 pm; Sunday, February 15th @ 12:30 pm & 5:30 pm; Monday, February 16th @ 9:30 pm; Thursday, February 19th @ 7:30 pm & 10:30 pm
Good friend Troy Angrignon has an excellent analysis and a large photo gallery of wearable technology he saw in Vegas at CES in January.
Troy, who describes himself as Entrepreneur, Athlete, Adventurer, brings the credibility of having watched these devices evolve over years and the field testing he does with the very athletic lifestyle he leads
“Some patterns clearly emerged in the wearable sector, which I’ll outline below in more detail. But in short, here they are:
seven markets are clearly colliding;
customer segmentation and use cases are becoming more mature;
it’s not about the fight for the wrist anymore;
entire product portfolios are emerging from established players;
some cool new tech is coming, like sensor kits that stick on like bandages;
and the basic wearable (a band or watch with 3d sensor) has commoditized.”
Carroll’s book, The Nurnberg Funnel, outlined a new philosophy. Instead of focusing on the needs and values of the system designers, it shifted attention onto the end-user, the secretary in the office who needs to hyphenate a compound word.
Steve Jobs and Steve Wozniak, among others, quickly adopted a similar approach and more would soon follow. Writing a manual from a minimalist point of view, Carroll says, proved enormously successful because it harnessed the true source of all learning—active engagement. Short, succinct manuals allow the user to dive into many different tasks and to accomplish them quickly, thereby gaining a sense of control and autonomy that inspires further learning. "Skeptics would say we weren't providing the user with any theoretical foundation," Carroll says, “but we found that people got through their initial learning faster, and that later on, when they needed to learn more complex tasks, the users were also better at doing that, too.”