Google is not alone in this rapid re-orientation. Amazon is building a similar group cloud computing group for AI. Facebook and Twitter have created internal groups akin to Google Brain, the team responsible for infusing the search giant’s own tech with AI. And in recent weeks, Microsoft reorganized much of its operation around its existing machine learning work, creating a new AI and research group under executive vice president Harry Shum, who began his career as a computer vision researcher.
Oren Etzioni, CEO of the not-for-profit Allen Institute for Artificial Intelligence, says that these changes are partly about marketing—efforts to ride the AI hype wave. Google, for example, is focusing public attention on Fei-Fei’s new group because that’s good for the company’s cloud computing business. But Etzioni says this is also part of very real shift inside these companies, with AI poised to play an increasingly large role in our future. “This isn’t just window dressing,” he says.
Gogole’s Fei-Fei Li explaining how they use computers to understand pictures