For decades, Taiwan has been the go-to place for HP, Dell, and others that need efficient production of computers and their components. But with PC sales falling worldwide, many Taiwanese companies are trying to stem their losses by appealing to one group of customers who still rely on desktops: PC gamers who want specialized, high-powered rigs. Some companies are selling models with features designed for gameplay; others are focusing on players who custom-build their PCs.
Gamers care less about price than ordinary PC buyers do. “You want to have the features, you want to have it now, you want to have it just right, and you’re willing to pay for it,” says Bloomberg Intelligence analyst Anand Srinivasan. Computers for gamers account for 5 percent to 8 percent of total PC shipments, Srinivasan says, but average selling prices can be two to three times higher than those for ordinary machines. PC shipments worldwide fell 10.6 percent in 2015, according to market-research firm IDC, in part because of the growing popularity of smartphones.