Along with many in the US South I love the crushed ice my fridge serves. But let’s face it – it just cracks larger chunks of ink. Gourmet ice fans like perfectly formed chewable pellets.
Well, GE is bringing that home. From Maxim:
“Yesterday, the appliance company launched an IndieGoGo campaign (yes, even a corporation with a $262 billion market cap can make use of crowdfunding) for its Opal Nugget Ice Maker, a countertop device that produces freezing cold crunchy crack. The campaign is less about raising money—GE’s got plenty of that—than about marketing the machine and soliciting feedback from interested consumers. And that feedback has been orgasmic. At the time of this writing, that Opal has raised half a million dollars from more than 1,300 people. Some people really love ice.
But GE already knew this. That’s why it built the Opal in the first place. A product of the company’s FirstBuild lab, the Opal was born after a message board suggestion led the company to dig further into this phenomenon. They found a subculture teeming with ice obsessives, both in and outside of the “Chew Belt.””