At Convergence this week, customers profiled in various sessions played to Microsoft’s positioning of the “intelligent cloud”. They represented Azure cloud computing, machine-learning and leverage of Internet of Things in a wide range of industries. CEO Satya Nadella posited that other industries could become as margin rich as the software industry has been if they can learn to tame the coming explosion of devices and data.
The customers represented asset-heavy ones like Ford (which is using the Azure cloud for various connected services and has partnered with Microsoft for its Sync infotainment system) , Rockwell Automation (using the Azure cloud to monitor asset health).
They include Wash (an operator of laundromats which described how Microsoft helps in a low margin industry to deliver differentiating service calls and how it is starting to help with dynamic pricing )
They also represented (somewhat) asset light ones like Accuweather (which amalgamates a wide range of weather related data feeds to provide forecasts and other useful weather/climate data), J&J Services (a UK food service provider which described how machine learning is making their eCommerce portal far more interactive). Marston Pubs and Taverns in the UK discussed Microsoft tools for social engagement.
Photo Credit: Microsoft