Stacey Higginbotham at GigaOm
"That pushed the chip world into viewing these devices as mini computers requiring their very own processors. Obviously these processors need to be small, use very little energy and still cycle fast enough to load and display web pages, pictures and other mobile computing tasks. Chip firms had been thinking about those functions for years, but the success of the iPhone showed how important the mobile computing experience could be. So Intel begat Atom, a chip designed not for a mobile phone but for a smaller laptop that Intel calls a mobile Internet device."
The column then talks about Via, Qualcomm, Texas Instruments, Nvidia and IBM in mobile computing.