One of the highlights of the Host Analytics event in Dallas couple of weeks ago was a chance to hear and spend some time with Bert Jacobs.
Bert Jacobs and his brother John launched a business with $78 in their pockets, selling T-shirts on the streets of Boston and at college dorms up and down the East Coast. Today, Life is Good is a $100 million “positive lifestyle” brand sold by over 2,000 retailers across the US and Canada. The company donates at least 10% of its annual net profits to the Life is Good Kids Foundation to positively impact over 120,000 kids daily facing poverty, violence, and illness. His talk is optimistic and draws on all kinds of feel good stories.
When I spent some time on him, I asked him why we seem to buy into so many toxic myths – machines will take all our jobs, our middle class is dead, US manufacturing is all dead. He used words similar to that Peter Diamandis does about the amygdalae “the two almond shaped portions of the brain which are said to have evolved with our ancestor’s survival instincts. Modern days amygdala are said to be always on high alert and we filter out positive news and focus on negative news, which the news media is only too happy to provide.”
The talk is about an hour long and ranks along with that by Mike Rowe as one of the more optimistic ones I have heard at vendor conferences. Lots of companies pursue activism and talk about “purpose” and “social good”. Me, I prefer to hear from folks like Bert. Inspire us with your personal example and let us decide on the causes we want to support.
Thanks to the Host Analytics team for customizing this video for the blog. Enjoy!