Dubbed “America’s Greenest CEO,” Anderson dedicated his twilight years to proving that businesses could turn a profit without “digging up the earth and converting it to pollution.”
In a tribute to their late father’s vision, Anderson’s daughters have turned an 18-mile stretch of rural Georgia highway named after Anderson into a living laboratory for clean energy innovation. The Ray, as it’s known, aims to be “a zero carbon, zero deaths, zero waste, zero impact highway,” and it is deploying a slate of cutting-edge technologies to achieve these goals.
“We’re not putting solar panels on the side of the road and calling it green,” said Anderson’s daughter Harriet Langford, president of the Ray. “We’re fundamentally changing our assumptions and expectations of highway infrastructure. Roads can be safe, sustainable and regenerative. We’re proving that, and the world is starting to notice.”