To use an IQOS, you push a flavored packet of tobacco called a heatstick into the mouth of a tubular, pipelike holder, which is a bit smaller than a kazoo. When you press a button on the holder, it heats up a metal blade inside, which cooks the tobacco to roughly a third of the temperature of a traditional cigarette. Then you puff away. The tobacco is warmed without combusting, so it doesn’t release any fire, smoke, or ash. This, in theory, makes it healthier to inhale when using heat-not-burn gadgets than when smoking, for instance, a run-of-the-mill Parliament.
In between heatsticks, you holster the cyberpipe in a mobile charger, a smooth, palm-size contraption that calls to mind a cigarette pack mated with a smartphone and designed by Apple’s Jony Ive.